The term digital marketing was introduced for the first time in the 1990s. The digital era boomed with the development of internet and the web platform. Web platforms were used to allow the users to look for the information they are finding but it also didn’t allowed them to share this information on the web.
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A History of Digital Marketing
Did anybody expect for Newsweek to go totally digital in its production? Most of us really didn’t see that one coming, but after the first of next year, the magazine giant will be available in only a digital format. This is probably a pretty big clue for the rest of us on what to expect in future trends in the world of digital marketing. Even though our world is largely digitally based, it was not always that way and it had a seemingly insignificant start.
Till then still the marketers were doubtful about the digital platform. Marketers were unsure that their strategies would work or not as the internet has not seen any extensive positioning. After the advent of first clickable banner the start of the evolution of digital era of marketing was marked. Due to this shift in 1994 new technologies entered in the digital marketplace.
Sensing the opportunities different search engines and softwares were launched. Google introduced products such as AdWords or AdSense that is a cost per click advertising strategy. Later on user based target ads were developed.
If you are interested in knowing about the history of hashtags then read this post by Expert commentator at smartinsights.com:
A History of Hashtags [Infographic]
By Expert commentator
The growth in popularity of hashtags
Hashtags describing a topic or campaign offer prefaced by ‘#’ are now a common feature across most social media platforms. So no longer just Twitter, but including Facebook, Pinterest, Instagram and Google+… If used correctly, then they can improve reach and social sharing of content for brand awareness and lead generation.
There are many Twitter tools to find trending hashtags and to ensure you use relevant hashtags.
As a result of these major advancements in internet advertising solely in the United Stated bought $2.9 billion. The social network than began to emerge. The first ever social networking site was MySpace. Most of the companies sensed this opportunity and grabbed them instantly.
Watch this video by Iperi Digi to learn more about the evolution of digital marketing:
The emergence of digital marketing opened new doors towards success. Logic Inbound can help you with new start for unique endeavor.